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Ignition co-founder Ajay Chadha unveils new mobile publishing house B27

Ballooning up to four games this year

Ignition co-founder Ajay Chadha unveils new mobile publishing house B27
Ignition Entertainment co-founder Ajay Chadha has announced the formation of a new mobile development house Balloon 27.

The studio – also known as B27 – is set to self-publish titles out of its office in Los Angeles, with four games lined up for 2013.

Big on Bill

The first of these games, Hill Bill, is a motorcycle trick jumping game set to launch on iOS and Android before the end of July.



Speaking on Hill Bill, Chadha claimed the game is "inspired by Evel Knievel and the simple, yet intuitive, principles of game design.

"I believe users will be quickly captivated by our striking visuals and intuitive gameplay," he continued.

Chadha left Ignition – which worked across Xbox 360, PS3 and Wii, amongst other consoles - in 2010 to join the digital marketing/technology agency TVGla, where he worked with brands including Nintendo, Pepsi, Disney, Universal, and Kia.

More information on B27 can be found on the firm's website.


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