In fact, Windows Phone product manager Larry Lieberman has gone as far as to declare Microsoft's OS has now secured third spot in the smartphone race, with BlackBerry now little more than a sideshow.
"We think we're solidly the third ecosystem right now," said Lieberman. "That's a huge announcement in some respects."
The numbers game
Indeed, Lieberman's claims are not without basis.
Though Android and iOS remain streets ahead of the rest of the pack, the latest figures from the US at least suggest Windows Phone has overtaken BlackBerry in terms of sales, though BB10's late launch mean it's yet to make a major impact on most statistics.

Windows Phone flagship the Nokia Lumia 925
Regardless, Lieberman claims the Redmond giant has little to fear from BlackBerry now.
"I don't think they can bring to the table some of the things we have," he commented.
"The fact like we're delivering across such a different set of price points to such a large audience."
Might Lieberman have spoken too soon, however? BlackBerry 10's roll out continues unabated as things stand, with the Canadian firm having recently launched the keyboard-equipped Q10 and lifted the lid on the smaller, cheaper Q5 back in May.
[source: The Verge]
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Looking from an app and gaming standpoint the recent momentum definitely favors Windows Phone.
I think Heins is doing the company a disservice by saying you only need 1 device for all your computing needs. It is still far too early for a smartphone to adequately fill that role. BlackBerry lacking any significant ecosystem itself is now forced to leech off other platforms but the problem is users of iOS and Android are mostly happy with what they have.