Hasbro acquires 70% of Backflip Studios for $112 million

A real paper toss

Hasbro acquires 70% of Backflip Studios for $112 million
Toy company Hasbro has acquired a majority stake in DragonVale and Paper Toss developer Backflip Studio.

The $112 million all-cash transaction sees Hasbro gained 70 percent of Backflip.

The developer will continue to develop its own IPs, as well as creating mobile games featuring Hasbro brands.

It will also remain in Boulder, Colorado, and be run by its management team, Julian Farrior (pictured) and Dale Thoms.

Stronger together

"The acquisition of Backflip fits perfectly into our strategy of extending our brands into all forms and formats," said Brian Goldner, president and CEO of Hasbro.

"As mobile play continues its rapid growth, Backflip's leadership position, great games and established network of users, makes Hasbro a more meaningful participant in digital gaming. Together with Julian, Dale and the talented team at Backflip, we will continue to take a leadership role in bringing great game play to the mobile environment."

“Aligning our mobile games alongside such an influential portfolio and a company who has great game design baked into its DNA, positions us well for the future growth of mobile entertainment,” echoed Backflip CEO Julian Farrior.
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.


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