Chartboost releases global CPI heat map for iOS and Android installs

Chartboost releases global CPI heat map for iOS and Android installs
Plenty of mobile ecosystem companies are now releasing high-level market data.

And US outfit Chartboost has joined their number.

It's doing something rather different - and more graphical - than most, however.

Every month, it's releasing a global 'heat map' of the cost per install on iOS and Android on a micro-site.

It also breaks out the average value for iPhone, iPad, iPod touch, and Android.

Heat, heat, baby

In terms of ranges, iOS CPI rates during June ran from $2.49 in Australia and $2.23 in Canada (popular test launch regions), to $2.23 for the US and $2 in the UK.

The total iOS CPI range was from $0.89 to $2.49.

For Android, the CPI range was from $0.50 to $1.20, with the Netherlands, Sweden, Canada, Australia, and Singapore all over $2.00.

In terms of methodology, Chartboost points out that its technology runs in over 16,000 games and it hosts over 8 billion game sessions per month.

"Given the size of our network, we believe the data can provide useful insights for developers looking to understand the mobile landscape," it states.

You can check out all the details here.
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.


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jon jordan
Maybe you should do your own less hot heatmap!
Mathijs Vogelzang
These CPI prices seem quite high (at least for Android). We run the AppBrain promoted app network and it's possible to get installs at a much lower CPI in most countries.
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