Corona Labs and PlayHaven have announced a new partnership that brings the latter's acquisition, engagement and monetisation solution to Corona's SDK.
The partnership is aimed at making user management easier for developers on Corona, who can now use PlayHaven's business engine to engage users at every point in their lifecycle.
The PlayHaven plugin, which requires only a few lines of code for implementation, also allows Corona developers to create highly-targeted marketing campaigns from a single web dashboard.
Stay on target
Speaking on the partnership, Charles Yim underscored how important targeted engagement is in the modern ever-expanding world of mobile.
"As app stores become increasingly competitive, it's our mission to give developers the tools they need to build a sustainable business while also giving them the freedom to access our business engine in whichever development environment they choose," offered Yim.
Corona Labs' COO David Rangel, meanwhile, cut right to the point, noting that PlayHaven "offers game developers a comprehensive toolset to improve app marketing and generate more revenue."
If you're interested in downloading the PlayHaven plugin for your Corona build, you can access it directly from Corona's site.
News
US Correspondent
Representing the former colonies, Matt keeps the Pocket Gamer news feed updated when sleepy Europeans are sleeping. As a frustrated journalist, diehard gamer and recovering MMO addict, this is pretty much his dream job.
Related Articles
Top Stories
News
9 hours, 58 minutes ago
Cécile Russeil takes the helm at Ubisoft as EVP of comms, DEI, HR, and legal
Feature
11 hours, 15 minutes ago
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024