Casual gaming specialist Big Fish is to open up Android games on its portal to PC and Mac users, satisfying what the company claims is an audience of 80 million.

Developers launching on Big Fish's platform can launch their games on either format simply by implementing the company's ecommerce APIs, with Big Fish utilsing BlueStacks' app player technology.

'Huge win'

"Big Fish is now able to offer Android games to the more than a billion consumer PC and Mac devices worldwide," said Big Fish founder and CEO Paul Thelen.

"This is a win for both our customers and game developers. Android developers can, for the first time, access a huge player base through Big Fish's global PC and Mac app store. And our customers on PC and Mac will now be able to enjoy many new games previously not available to them, including hundreds of hit free-to-play games not supported natively on PC or Mac."

BlueStacks said the move represented a "huge win for mobile developers", enabling them to reach new audiences with "no extra work".

"There is no one bigger in the casual gaming space than Big Fish and there are many developers that we have worked with in the past interested in this new market opportunity," added BlueStacks CEO Rosen Sharma.