Using the precedent of Supercell's recent $3 billion valuation and, more importantly, the SoftBank and GungHo investment that triggered it Flurry has laid out its stats to detail why it believes mobile's wealth in spreading.
In the firm's latest blog post, Flurry CEO Simon Khalaf argues that SoftBank's Supercell investment is a positive sign for the entire mobile industry, with SoftBank CEO Masayoshi noted for his shrewd moves.
"Mr. Son has a solid track record in anticipating big shifts in worldwide markets in general and the tech industry in particular," details Khalaf.
"In the mid-nineties Softbank was a publishing powerhouse. By the mid 2000s the company became an Internet powerhouse.
"Today, Softbank is the third largest wireless carrier in the world. So what does this investment signal about the big shift that Mr. Son is anticipating?"
Spreading the wealth
Khalaf dubs the current wave a "mobile content explosion", and it's his belief that it's no longer contained to just a select few apps and developers, either.
Users are starting more apps on their devices in general and, as a result, the number of developers with sizeable, loyal userbases is also on the up.
"Just on the Flurry platform, the number of independently owned app developers that have a worldwide audience of over 20 million Monthly Active Users (MAU) has jumped from 7 in Q1 2012 to 32 in Q3 2013," details Khalaf.
"That is whopping 357 percent growth in 18 months."
More potently, Flurry claims the number of apps with 1 million or more monthly active users has jumped by 121 percent in the same period though said number still equates to less than 900 studios in all.
"These numbers are simply unprecedented, especially because most of these app developers have risen organically, and not as a result of consolidation or through mergers and acquisitions," concludes Khalaf.
"If anything, the market, its reach and the time spent on mobile is still with the "middle class", or the mid-tail developers and content owners."
[source: Flurry]
