Amazon has announced its proprietary platform-wide virtual currency system, Amazon Coins, can now be sent as a gift.
The process for purchasing is simple - a user need only purchase a bundle of Amazon Coins, denote them as a gift, and the recipient receives an email that the Coins are ready to be spent on games, apps, and IAPs.
To provide consumers with an incentive to send Coins to fellow Amazon App Store gamers, Amazon's launched a promotional sale which provides savings of up to 20 percent on Coins bundles through 5 January.
Nickel and dime
Speaking on the now-giftable Coins, Amazon's vice president of apps and games Mike George underscored their versatility.
"We know that during the holidays finding that perfect gift can be hard. So, were making it easy for you to give the game-playing kids or app-savvy friends and family in your life just what they want - great apps and games to use on their phones and tablets.
"And remember, if you are a Kindle Fire owner, we automatically deposited 500 Coins in your account. So, if you havent used them yet, happy shopping."
Recently, App Annie and IDC Portable named Amazon's Kindle Fire the most popular Android gaming tablet in the United States.