Organisers behind the F2P Summit, which returns to London on 24 April, have lifted the lid of the first two speakers confirmed for the next event.
Jessica Sachs, director of developer relations at Big Fish, and Tim Nilsson, managing director of online marketing specialist glispa, will both take to the podium to share their insight and experience with delegates.
Sachs' talk - "The Top 5 Mistakes in Free to Play and What to Learn from Them" - will be an 'honest' look at what Big Fish has done right and wrong in the past with its implementation of free-to-play.
Sachs will "also unveil a range of case studies highlighting the five most common mistakes in free to play and the business model's best practices, including ways to improve monetisation,what metrics to focus on and planning for the right amount of content."
Another BRIC in the wall
Nilsson's talk, "Success is Possible in BRIC Markets - Here's What You Need to Know to Make it Happen", will focus on the commercial potential in Brazil, Russia, India, and China.
In addition to helping F2P Summit delegates understand BRIC markets better, Nilsson "look[s] forward to speaking at the conference in April and seeing everyone's reaction to our current assessment and future predictions for these territories as there will be quite a few surprises."
Rich Mix in Shoreditch
The F2P Summit will be held at RichMix in London on Thursday 24 April. Those who register before 26 March can pick up a pass for the early bird rate of £195.