Apple's App Store now warns consumers that a game contains in-app purchases from within search results.
The change, spotted by Pocket Gamer editor Mark Brown, was rolled out as part of iOS 7.1 the most recent version of Apple's OS and expands on existing notices designed to raise consumer awareness of IAPs with free releases.
Instead of limiting the 'offers in-app purchases' text to app descriptions, the updated App Store now includes the warning prominently within the search results themselves.
Apple hasn't made any official announcement regarding the change, though commentators will likely point out it's a reaction to increasing heat over just how 'free' free-to-play releases are.
Facing criticism from consumers and the press alike, Apple has endured a long and storied history when it comes to curtailling unauthorised in-app purchases made within its marketplace a history that began with class-action lawsuits.
The new, more prominent warning label for apps that contain in-app purchases will no doubt be seen as a logical extension to this process.
It can also be seen as a reaction to the current zeitgeist.
In the past 12 months, the UK's Office of Fair Trading has drafted up a set of eight principles aimed at protecting consumers from untoward in-app purchases, and the European Commission has taken a pronounced interest in curtailing misleading IAPs as well.