Next week, the brightest minds in the world of game monetisation will be descending on London to attend Game Monetisation Europe: a summit dedicated to the tricky challenge of making money in this mobile world of ours.

Tackling the big issues

Of course, a conference that boasts the likes of Iain Livingstone, Ross Brockman and Ben Cousins is likely to have some serious firepower when it comes to tackling the weighty issues in mobile monetisation.

In particular, the panellists, speakers and assembled delegates will be tackling the tricky topics associated with the following:

• "Acquisition and retention - As the cost of acquiring users increases, being able to generate organic traffic becomes harder and yet more important than ever. Being able to build a brand to cross promote is a crucial pillar to success.

• F2P success - With F2P dominating the digital gaming landscape, the reality is that single figure conversion percentages are the norm. Being able to shift conversion by even a 0.1 percentage point can result in a huge revenue boost.

• Game Life-Cycle - Being able to design metrics that evolve with your game's cycle is imperative. What is important changes over the lifecycle of the game and designing metrics that reflect that will give you the greatest platform to monetise your players."

Pretty serious stuff. But never fear if you're on the lookout for socialising opportunities as the kind fellows and femmes organising the event will be laying on developer workshops, networking parties and special areas to meet and greet to make sure you get the most you can out of your time there.

Sign up soon

But be quick! The conference is next week and registration closes very soon indeed. So head over to the website to grab yourself a ticket to an event that'll hopefully help show you the way to mobile riches.