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By royal appointment: King joins trade association UKIE

By royal appointment: King joins trade association UKIE

UK trade body UKIE has been boosted by the news that King - the part British, part Swedish outfit behind the likes of Candy Crush Saga- is the latest studio to take up membership.

News of the firm's move brings UKIE's total number of company members to 215, with the body having been on a drive to encourage take up after rebranding from ELSPA three years ago.

Growth

"The interactive entertainment and games development industry is growing rapidly," said King's chief legal officer Rob Miller.

"At King, we believe in helping to foster an active and healthy gaming community. We’re looking forward to working with Ukie and with other members from the industry."

Candy Crush Saga

For UKIE's part, CEO Dr. Jo Twist said the addition of King will help the firm continue to "shape the future of the UK games industry".

She added, "All our members benefit for new members joining the family, and we welcome King to a network that supports, promotes and grows all games business and our sector as a whole, on a national and international stage."

All eyes will be on UKIE and its members in August when the body hosts the UK stand at Gamescom, with the body having settled on a "beach theme". Last year the UKIE stand was party to £11 million worth of deals.

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