There's a lot of focus on the potential of players spending cash on digital in-game goods, but PopAppStore wants to extend your revenue streams.

It's working with developers to set up online merchandising stores so you can sell branded items ranging from t-shirts and phone covers to 3D characters.

At Pocket Gamer Connects Helsinki 2014, we spoke to the company's Magnus Lindgren about the potential for the sector and which developers the Finnish company is already working with.

You can catch up with the rest of our content from Pocket Gamer Connects here.