A hardcore of gamers still argue F2P games are evil, but surely even they would have reconsider in the face of Playmob.

The 'cause-based marketing platform' enables developers to create custom in-app purchases in their games that are directly associated with a charity.

Hence, players buying that IAP will be directly giving a proportion of their money to the charity.

At Pocket Gamer Connects Helsinki 2014, we sat down with Playmob's Parker Crockford to find out more about the company and its mission.

You can catch up with the rest of our content from Pocket Gamer Connects here.