UKIE CEO Dr Jo Twist has called for more support from the Government for UK games companies that are trading overseas.
Speaking at the inaugural Liverpool Games Expo, Twist also explained the need for fresh, accurate data that will enable the industry to be sized up, as well as an increase public funding for the sector.
"The global games market is predicted to be worth over $100 billion by 2017 and with the rich history of games making we have in the UK, especially right here in Liverpool, and the potential created from the tax breaks, we can bring a huge amount of that investment to our shores," said Twist.
"To reach our potential we need more accurate data and more support to attract potential investment into the UK and do business internationally. There is still work to be done but we are definitely on our way."
Simply the best
Twist's words haven't fallen on deaf ears, and, according to creative industries minister Ed Vaizey, the UK games industry owes UKIE a debt for turning it into one of the world's "biggest success stories".
"The UK games industry is an incredible success story and our support through initiatives like the tax reliefs now in place are helping make the UK the best place in the world to make games," offered Vaizey,
"UKIE have played a pivotal role in helping us make this happen, and today’s event is a brilliant reminder to the rest of the world just how much the UK has to offer the games industry."