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Mobile game UA boosts Facebook’s Q2 FY15 revenue 61% to $2.9 billion

Mobile advertising is now the company's main revenue stream

Mobile game UA boosts Facebook’s Q2 FY15 revenue 61% to $2.9 billion

Facebook (NASDAQ:FB) has announced its Q2 FY15 financials for the three months ending 30 June 2014.

Revenue was $2.9 billion, up 61 percent year-on-year.

Net income was $791 million, up 138 percent.

"We had a good second quarter," said CEO Mark Zuckerberg.

"Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world."

Riding the UA gravy train

Facebook had 829 million daily active users during June, up 19 percent,

Of these, 654 million were on mobile devices, up 39 percent.

Underlining this breakdown, the majority of Facebook’s revenue - 57 percent - came from mobile advertising.

Facebook didn’t reveal how much of this comes specifically from mobile games, but anecdotal evidence suggests that thanks to its reach and precise targeting features, Facebook now takes over third of all the marketing dollars spent on mobile game user acquisition, particularly in North America and western Europe.

Facebook ended the quarter with cash and marketable securities worth $14 billion.

[source: Facebook]


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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Stefan Ruhle
I would love to see the ratio of real user vs. bot on Facebook but I guess that won't ever happen! :) Facebook may be good on mobile app installs but the rest is too crowded with fake likes etc... No sense at all