Creative England has announced the launch of GameLab Campus, a new incubator and accelerator programme that's running in association with PlayStation.

The programme will invest a maximum of £250,000 ($410,000) into English development studios, which could potentially receive £50,000 ($80,000) each, in order to support the development of innovative 'entertainment experiences' on PS3, PS4, and PS Vita.

If a studio does manage to secure funding it will also receive a package of mentoring, support, and technical benefits, along with development kits for Sony's PS3, PS4 and PS Vita consoles.

An investment cocktail

Speaking about the partnership with Sony, Jaspal Sohal, Creative England's head of games and digital media, explained that GameLab Campus is a unique opportunity for devs looking to secure funding, and win the backing of a major platform holder.

"GamesLab Campus is a fantastic opportunity that combines investment with the invaluable industry support from a major platform holder," said Sohal.

"Whether you’re a start-up or an experienced developer, we’re looking for exciting and innovative projects that really demonstrate the technical and creative gaming talent we have in England."

Sony's director of publisher relations, Andrew Parsons, echoed Sohal's excitement, adding that the PlayStation team is looking forward to discovering new talent.

"We are working hard to make PlayStation the best place to develop, publish and play games," said Parsons.

"This excellent program organised by Creative England is a great opportunity to support the innovative talents of UK independent developers and we're delighted to be a part of this."

For more information on how to apply, you can click right here.