Compare the market: HeyZap mediation service to allow devs to compare multiple ad networks

Compare the market: HeyZap mediation service to allow devs to compare multiple ad networks

Mobile ad specialist HeyZap has unveiled a new tool that will allow developers to directly compare multiple ad networks, automatically switching between them to maximise revenue.

As billed, HeyZap Mediation will “dynamically test mobile ad networks against each other”.

This will enable developers to make more money from multiple networks and - thanks to a visualisation map – get to grips with the success or, indeed, failure of their monetisation strategy.


The company claims the new free tool “uses machine learning algorithms that take into account vital data like country, device type, OS, etc”, before then choosing the optimum network for any given impression.


“Heyzap’s algorithms are constantly learning and adjusting in real time for each app,” detailed the company. “These optimisations lead to higher revenue by being able to fill every ad request.”

You can find out more about Heyzap Mediation for Android, iOS, Unity3D, and Adobe Native Extension here.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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