Mobile carrier data is rich, it’s first-party, and it’s ripe for the taking.
Fresh from Berlin, Zeotap is a new company bursting onto the scene to help mobile carriers to capitalise on their data’s potential.
Having logged six-digit revenues within just a few months of operation, Zeotap has now launched a new platform that aims to enable additional revenue streams for mobile network operators (MNOs), and well as making mobile advertising more useful for consumers.
In more detail that means Zeotap’s technology claims to help MNOs monetise their first-party data through extracting, anonymizing and scoring that system data.
According to a statement from Zeotap, the company “employs a variety of signals to generate user and request-specific scores that enrich advertising transactions and enable better customer experiences.”
Untapped gold mine
It’s an innovation that means Zeotap has secured $1.3million in seed funding from Berlin UA group HitFox Group and several angel investors.
Zeoptop plans to use the money to hire an engineering team in the Bay Area during the first quarter of 2015.
In addition to tapping the American market (Zeotap has also just hired a CTO to rip the cellophane of its new San Francisco office,) the seed funding will also help Zeotap expand into Asia.
It’s a shrewd move, especially considering that the mobile advertising market share in the East is above 30 percent.
“2015 will be the year of smarter data-driven mobile advertising,” predicted Daniel Heer, Zeotap's co-founder and CEO.
“From my experience, the carriers’ data resources are incredibly valuable and in many ways comparable to those of Google and Facebook. Yet, they are currently underutilized.”