Online games marketing platform Ad2games has announced a $9 million Series A round, funded by 3TS Capital Partners, its majority owner Hitfox, and the Ad2games management team.
Ad2games is a performance marketing network - currently mainly focused on PC games but with a growing mobile presence - that helps publishers such as Tencent, Gameforge and Goodgame Studios find the right players for their games.
The Berlin-headquartered company will use the funds to further develop its user acquisition and traffic monetization platform.
Around the worlds
The cash injection will open up 30 new positions in the company, growing the team to over 100, and accelerating the global expansion of its business.
Ad2games already has offices in San Francisco and Seoul, and is now planning to operate in Sao Paulo, Brazil, and emerging Asian markets.
"The more we learned about Ad2games, the clearer it became why they are the leaders for online games performance marketing," commented 3TS managing partner Pekka Mäki.
"They have a unique combination of a talented team, specific expertise, and innovative profiling technologies. We are keen to help them strengthen their presence in Eastern Europe and the USA, which are both key expansion regions for the company."
You can see open positions here.