Demonstrating the early adopter interest in new hardware, Finnish outfit Jolla is happy to report that its recent Indiegogo campaign has been successfully completed.

The company was looking to raise $380,000 to fund the original release of a tablet that runs its Sailfish OS.

This target was reached in two days, with the campaign eventually generating over $1.8 million, making it the third largest non-US crowdfunding project ever.

Bigger plans

However, in parallel to this consumer-focused activity, Jolla has also been negotiating with venture capitalists to fund its longterm plans.

This has resulted in the company closing its Series B round, which brings Jolla's total funding to-date to over $42 million (€34 million).

"People tend to think that we are a device company, but actually 90 percent of our efforts go to software development, i.e. building Sailfish OS," pointed out CEO Antti Saarnio.

"There are plenty of large device companies in the world, and we let them focus on the hardware business. Our core business has been and will be software."

He went onto say that Jolla is looking to partner with digital content providers and e-commerce players, with e-commerce being one of the main focuses of the Sailfish OS.