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Integrated approach sees The Mobile Majority hit $50 million run rate

The future of mobile advertising is a "holistic system"

Integrated approach sees The Mobile Majority hit $50 million run rate

Fueled by $19 million in venture funding, Santa Monica-based mobile ad platform The Mobile Majority has announced it's hit $50 million run rate milestone as of November 2014.

Formerly known as PaeDae, back in June The Mobile Majority was rebranded alongside announcements of an $8 million Series B funding round and the recruitment of Shazam exec Evan Krauss as CRO.

The company's rapid growth seems set to continue, with The Mobile Majority now operating in five offices across America and doubling its team to 50 employees.

The company has also shared figures from its single highest grossing day; a day that generated over $360,000 in revenue.

It reports a single day high of 76,000 events per minute, and over 517 million interactive ads served.

These results point to a three-year growth rate of over 25,000 percent, a figure that The Mobile Majority attributed to the value of its "vertically integrated platform that is powered by unique first party data."

Less is more

The technology in question is AdSynergy. It's an integrated platform that includes the AdKit framework designed to handle the challenges of dealing with ads across different networks and SDKs.

It also offers an end-to-end mobile DSP, Adcast, that helps clients buy real-time mobile ad impressions as well as target, optimise, track data, and protect against fraud.

"We see the future of mobile advertising owned by integrated technology companies that can ensure quality throughout the dozens of steps necessary to deliver interactive ads at scale across the entire mobile ecosystem," said founder Rob Emrich.

"Right now, mobile campaigns are failing because they require far too many vendors, technologies, and fees ... a company must actually marry its own technologies and data into one holistic system to generate results.


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