Given the popularity of mobile hardware as Christmas gifts, plenty of publishers are making the most of the opportunity with special promotions.
Given its role as platform holder and retailer, Amazon has gone one step better, however.
Its Free App of the Day campaign has been supercharged from 24-26 December with over $220 of previously paid apps and games made available for free on the Amazon Appstore.
That's good news for those with Kindle Fire tablets and even the few with Fire Phones to fill their memory cards with titles ranging from Five Nights at Freddy's to Angry Birds Space, Sonic The Hedgehog 2 and Worms 3.
From 24 December, Amazon will also be discounting other content - with many prices cut from $6.99 to $0.99 - while purchase of its Amazon Coins currency will gain a 30 percent discount; something that will be matched when you make in-app purchases in over 60 games.