Wargaming.net has inked a deal with Vevo to launch a brand new sponsorship campaign.

Specifically targeting the rock and metal genres in Vevo's music catalogue, Wargaming.net games - World of Tanks, World of Ships and World of Warplanes - and will now enjoy boosted brand awareness across the entertainment platform's video and display channels.

Brand blitz

It's what the Starcom Media Vest group terms a "coordinated takeover of Vevo’s rock and metal genres," kicking off on 5 February in the UK, US, Italy, Spain, France and Ireland, with South East Asia and Russia to follow.

The Wargaming.net brand had been looking for a viable global music partner for some time," said wargaming.net's global brand director, Al King.

"We needed the right fit with our audience and a way to satisfy their love of rock and metal music.

"Vevo delivers this and the campaign that SMG’s LiquidThread has negotiated is the perfect experience for our audience to relate to their interests and increase their excitement about the brand.”