Leading mobile ad platform inMobi has announced a strategic partnership with Starcom MediaVest Group (SMG) to drive mobile advertising across Europe.
It’s a powerful partnership, considering that InMobi recently announced its reach was over 1 billion unique devices.
SMG, meanwhile, is the number one ranked global media network and this new entente cordiale will give its clients access to inMobi’s ad formats, exchange platform, audiences, and consumer insights and analytics.
The only way is mobile
“Mobile is no longer an option, but an imperative for brands and this partnership puts us at the forefront of delivering the very best mobile solutions for our clients,” said Iain Jacob, president of EMEA for SMG.
“As a European first, we have a clear competitive advantage which will lead to enormous benefits and value to our client base across Europe.”
The partnership will also see the creation of a private mobile native advertising marketplace that aims to deliver premium native and video advertising opportunities to brand advertisers.
To cement the buddy-up even further, InMobi and SMG have formed a joint product committee to align InMobi’s product roadmap with the requirements of SMG clients.
“We are delighted to partner with SMG and deliver a variety of ad experiences to mobile consumers for global brands,” said Atul Satija, InMobi’s chief revenue officer.
“This partnership reiterates InMobi’s leadership in mobile advertising, both globally and in Europe and will play a big role in bringing mobile to the center of brand-building.”