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Bee7 helped devs pull 6.3 million installs in first three months

Bee7 helped devs pull 6.3 million installs in first three months

Android games monetization and UA platform Bee7 has published figures that chart its impressive first three months of operation.

They reveal that the London-based company delivered 6.3 million Android game installs following its launch in November 2014.

It also helped publishers secure average revenue of $9.06 per 1,000 DAUs, with the highest volume of installs racked up in January.

For the unfamiliar, Bee7 - a spin-out of Talking Tom studio Outfit7 - helps developers acquire users, cross promote, and monetize Android games by focusing on improving a game’s retention and user experience.

Just reward

The platform's game wall and rewards mechanism allows players to discover new titles within the games they currently play. If they try something new from the game wall, they are rewarded with in-game loyalty bonuses that Bee7 claims boosts retention.

Since launch, over 3.4 million extra hours of gameplay has been generated by users who found a new game through the game wall feature. In addition, 78 million rewards have been claimed by gamers from the reward mechanism.

“We set out to create a genuine avenue for developers to grow their games and boost retention on Android and these results show it’s working,” said John Rankin, Bee7's MD.

“More than 3.4 million hours of gameplay from titles discovered through Bee7 in just three months shows that gamers are receptive to content when it’s relevant and doesn’t disrupt the gaming experience.


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