It's been a long build up since the Apple Watch was announced on 10 September 2014, and fans are going to have to wait a few more weeks before they can strap one onto their wrists.
The device - which comes in three basic configurations - will be available to pre-order online from 10 April, shipping on 24 April in nine countries including the US, Japan, China and the UK.
Prices start from $349 for the aluminum 38mm Apple Watch Sport, ranging up to $1,099 for the most expensive steel Apple Watch.
The cheapest gold Apple Watch Edition is priced at $10,000.
It's on you
Focusing on its uses for sports, health and notifications - but without any mention of games - Apple CEO Tim Cook repeated his "most personal device" mantra, also telling his audience of invited guests at the Yerba Buena Center in San Francisco that "It's not just with you. It's on you."
The Apple Watch will need to be connected via Bluetooth or wifi with an iPhone 5 or 6 running the new iOS 8.2 to enable its functionality.
Part of this will revolves around typical watch features of timing, but with the main point of the Apple Watch is a combination of a notification center for incoming messaging and being used for specific real-world interactions such as Apple Pay, displaying QR codes says for boarding a plane, or as a secure token for unlocking a hotel door. You can also answer voice calls on it and interact with Siri.
Apps for the device will be made available via a dedicated section on the App Store.
Of course, we expect many game developer to be chancing their arms on the new platform - something we've been considering in our feature about 10 ideas for Apple Watch game Glances.