Following the lead set by the likes of Supercell, King and Machine Zone, German outfit Innogames has jumped into TV advertising as part of its user acquisition mix.

It's announced that it will promote its mobile/PC games Tribal Wars 2 and Forge of Empire starting in Europe and going global during April.

Across networks such as Sky UK, Discovery Channel, Pro 7 and Viacom, it expects the adverts to been shown around 25,000 times.

New channels

The move is one that many mobile games companies are now considering due to increasing affordability and targeting offered by TV, combined with the rising cost of more traditional UA campaigns.

"This globally aligned campaign brings our TV presence to a new level," said InnoGames' CMO Christian Pern.

"High quality and exciting spots combined with the broadcast of attractive TV shows make us confident to reach a large audience, especially targeting people that have not yet played our games. In order to maximize the impact, we also support our TV efforts with a large-scale online campaign."