Berlin-based digital marketing firm glispa has announced the fourth generation of its Quality Opitimization Engine (QOE), a tool which allows mobile developers to measure and optimise their campaigns proactively in real-time.
Rather than burdening advertisers with reams of meaningless data, QOE intends to give clients the power to monitor their own campaigns, identifying key performance indicators (KPIs).
Performance is measured by days, times, and ad placements in order to identfy how best it can be improved.
OLX, the largest classified advertising service in the world, is a high-profile client for glispa, not to mention a vocal supporter:
“With the Optimization Engine, we’ve been able to acquire new, quality users and really maximize our mobile advertising spend,” said Federico Vazquez, OLX's mobile marketing director.
"We are able to see in real-time the actions that quality users take. And not only are we spared from drowning in useless data, but we can also modify campaigns immediately to drive high-quality traffic.”
For more information on the Quality Optimization Engine, you can visit glispa's website.