It might not make headlines like the company's rumoured $50 million deal for CryEngine licensing, but Amazon continues to spend cash in the attempt to build value within its forked Android ecosystem.

Its latest campaign - one of a regular series - sees it offering an app bundle worth $105.

Consisting of games such as Amazing Alex Premium, Pudding Monsters HD, Plants vs. Zombies, and Prince of Persia Classic and utilities like Runtastic PRO, Songsterr Guitar Tabs & Chords, and Wolfram Alpha, the bundle is available for download until 18 April.

Of course, one reason why Amazon is so focused on its store app is that users now have to delve into their Android phone settings to be able to download unauthorised content; the Amazon App not being available via Google Play.