For developers looking for ways to monitor user behaviour on the Apple Watch, Fiksu has come up with a solution.
The data-driven mobile marketing technology company has created an SDK that enables the tracking of user actions on Apple’s smartwatch – including launches, registrations, purchases, and so on.
Currently, Apple Watch apps must be linked to a parent iPhone app.
As a result, marketers can leverage Fiksu’s existing iOS SDK to make note of significant data from both iPhones and their paired Apple Watches.
Apple of your eye
Fiksu claims that setting up an Apple Watch app to be tracked by the Fiksu SDK is simple, and requires only a single line of code to be added to the iPhone App. Once a developer tags the Apple Watch events they’re interested in tracking, they are ready to go.
After that developers and marketers can utilise Fiksu's online analytics portal to break down their app’s user base into segments - thus creating a group that separates out the Apple Watch audience from others to allow retargeting.
“This is an exciting time for marketers looking to discover the potential of the Apple Watch, and we are fortunate to be able to offer our clients event tracking right from the start,” said Micah Adler, CEO and founder of Fiksu.
“While marketers wait with great anticipation to see what the Apple Watch has in store as an advertising platform, they can experience early benefits from the data and insights our event tracking offers.”
Fiksu's solution joins Yahoo's Flurry analytics service and App Annie as one of the first firms to provide a way for developers to track Apple Watch app engagement.
With over 3,500 apps already available on the smartwatch, such technology will soon be vital for developers to see whether their product is cutting through the noise.