News

EA Mobile sees FY15 sales up 26% to $504 million

EA Mobile sees FY15 sales up 26% to $504 million

EA (NASDAQ: EA) has announced its FY15 financials, for the 12 months ending 31 March 2015.

Revenue was $4.5 billion, up a massive 26 percent year-on-year.

Q4 sales were only up 5.5 percent to $875 million.

More impressively in terms of the comparison with FY14, however, was EA's net income.

This was up from $8 million to $875 million.

The company ended the year with $2 billion in cash and equivalents, up from $1.8 billion previously.

Tapping upwards

Breaking out EA Mobile as a separate division, annual sales were up 26 percent compared to FY14 to $504 million.

Of this Q4 sales were a record $136 million, up 18 percent year-on-year and 11.5 percent quarter-on-quarter.

EA's digital revenue over the past 3 years, albeit in non-GAAP form

Unsurprisingly, however, EA prefered to quote the $524 million non-GAAP figure for its annual mobile revenue.

Less controversially, EA revealed that its top casual F2P game The Simpsons: Tapped Out averaged more than 16 million monthly players throughout the FY15 period.

The Simpsons: Tapped Out averaged more than 16 million monthly players throughout the FY15 period.

Across all EA Mobile's titles in the period January-March 2015, its monthly active player base was more than 165 million.

This compared to 181 million for rival Gameloft, although it booked 2014 annual sales of $275 million, highlighting that EA is monetising its players much more effectively.

Looking forward

"With a clear focus on putting our players first, FY15 was an exceptional year for Electronic Arts," said CEO Andrew Wilson.

"We introduced award-winning games, delivered enduring entertainment in our live services, and forged deeper relationships with a growing global audience across consoles, mobile devices and PC.

"EA continues to sharpen our focus and speed, and in the year ahead we will engage more players on more platforms with new experiences like Star Wars Battlefront, FIFA 16, Minions Paradise and more."

[source: EA]

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies