Analytics outfit App Annie has acquired Mobida for an undisclosed amount, in a bid to offer what CEO Bertrand Schmitt terms “the largest and most comprehensive app usage data product available on the market.”
Mobida has grown to a team of 30 since being founded in 2012, and its Vancouver HQ will now become App Annie’s 12th global office.
The mobile measurement company specialises in usage intelligence.
By assimilating Mobida, the Beijing-headquartered App Annie is following the trend for the verticalisation of mobile analytics, adding another area of expertise to its already comprehensive bow with additional app usage analytics.
You will be assimilated
Schmitt explained in a blog post that "Five years ago, when I co-founded App Annie, there was almost no meaningful insight into who was using apps and how they were using them.
"We realised early on that usage tracking would become an essential component for developers - thus, the introduction of Usage Intelligence to complement our Store Intelligence and Audience Intelligence offerings.
“Combining Mobidia's data with ours accelerates the development of Usage Intelligence, allowing us to provide you with the largest app usage dataset and the deepest insight into the two billion smartphone users worldwide."
With access to Mobida’s data, App Annie now offers both current and historical insights into app reach, retention, and engagement for iOS and Android users in 60 countries.