Nordic Game 2015 has officially kicked off in Malmo, Sweden, and the best and brightest in the games industryhave descended to siphon off some of the region's development gold dust.
But it's not just talks and education that developers are here in Malmo for.
Nordic Game is also a prime opportunity for networking, business card swapping, and all round schmoozing.
You schmooze, can't lose
Pocket Gamer kicked things off at our Mobile Mixer on the eve of Nordic Game day one.
About 150 developers, marketers and industry veterans gathered to swap stories over a pint of Swedish beer before the conference mania truly took hold.
We caught up with a few of the attendees to chat through their tips for conference networking, what they're expecting from this year's Nordic Game, and why the region is so successful.