Traditionally, branded spin-offs and adaptations into other media are designed to capitalise on the success of their source material.
But Miniclip's Beast Quest, a free-to-play mobile game based on a popular series of children's books, has enjoyed such success that its source material has enjoyed a boost, too.
Reading for gamers
The books are written for a generation of game-literate children, aiming to make reading more appealing for them with tales of quests, challenges and battles akin to those in the interactive realm.
It is fitting, then, that the game - which has accrued 2.8 million global downloads since its launch on 8 May - has provoked the first book in the series to leap ahead 50,000 places in the Amazon book charts.
“We put our faith in Miniclip to help us bring Beast Quest to life digitally and they have taken it to a whole new level, delivering something above and way beyond our expectations," said Naomi Dare, Head of Digital at Coolabi Group - the firm responsible for managing the Beat Quest brand.
“We couldn’t be happier with the results, and the most rewarding part is seeing the fantastic reviews from people all over the world.”