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Amazon, Google and Tango talk Acquire, Engage, Monetize at PG Connects San Francisco 2015

Amazon, Google and Tango talk Acquire, Engage, Monetize at PG Connects San Francisco 2015

Joining the already unveiled East Meets West and Indie Survival Guide tracks is our next slab of Pocket Gamer Connects San Francisco(#PGCSanFran) conference content.

Acquire, Engage, Monetize is the perfect track for mobile game marketing experts and beginners alike.

Exploring the hottest trends in user acquisitions, the top retention strategies and the best tactics for monetization, this track will equip you with enough knowledge to make the most of the user lifecycle for your games.

Talking experts

Confirmed sessions include:

Jim Ying from Tango will disclose the crucial but often overlooked role chat apps can play in user acquisition strategy.

Mike Hines from Amazon will be providing the opening keynote to the track, discussing why the mobile games industry needs to focus on creating fans rather than players.

Alejandro Manchado from Google will focus on the best practice relating to maximising monetisation from in-app purchases.

Emma Povkhan from Aeria Games will run through the key metrics for free-to-play monetization success, based on Aeria’s deep experience in the sector.

Joakim Baage of A-List Daily will be discussing the increased role of social in advertising and the impact that has on efforts to engage and retain mobile gamers.

That's just a quintet plucked from a full-day, fully featured track. And just five speakers from a PGC San Francisco speaker roster that currently includes 80+ representatives from Glu Mobile, Tencent, DeNA, Google, Twitter, SGN, Seriously, Super Evil Megacorp, Hitcents, Amazon, TinyCo, Pocket Gems, Unity, Newzoo, Wargaming, Digi-Capital, and many more.

There's plenty more to come but if you're toying with coming along it might be helpful to flag up the fact there are only a few days left for tickets at Mid Term rates.


With three boys under the age of 12, former Edge editor Joao has given up his dream of making it to F1 and instead spends his weekends transforming his living room floor into a venue for hosting increasingly complex Scalextric tracks. When in work mode, he looks after the production (aka the behind-the-scenes magic) of Steel Media's series of conferences.

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