Supersonic has whipped the cloak off what it’s terming “Ad Placement Technology” – a tool that enables mobile developers to integrate and customize rewarded ad units.
Ad Placement Technology works by letting devs manage where and how rewarded ads are displayed without having to update client code.
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It means developers can experiment with different reward types and placements for players watching video ads.
Supersonic’s technology makes it possible to A/B test these scenarios off the cuff, meaning publishers can try different rewarded video integrations until one clicks.
The tool is available within Supersonic’s Video Mediation SDK, and saw a 25 percent adoption rate within the first day of its open beta.
“For example, a developer wants to reward users ‘Coins’ after watching a video in the ‘Store’, while rewarding ‘Gems’ at the ‘Home-screen’ of their app. They can simply create two different placements and set the unique reward type for each right in our dashboard module and have it live within minutes,’ said Adam Ben-David, Head of Publisher Operations, Supersonic.
“The technology also allows for developers to create multiple reward payouts, lets say 100 ‘Coins’ instead of 50 on the weekends, and then A/B test each variation in real time, resulting in the most optimal parameters -- all without any code changes or app updates.
“The user segmentation possibilities are endless with this data. You can now cater in-app rewards & digital goods explicit to each user type, maximizing engagement and retention on a whole new level.”
Scott Lahman, Founder and CEO of Nextplus added, “the success of communication apps like Nextplus typically include In-App-Purchases (IAP).
"In some cases however, users don't have the means to make these credit purchases. Since integrating Supersonic’s video SDK and rewarding users for video views, we have seen great traction in getting users to explore premium features within Nextplus.
"It's enabled an alternative revenue stream and increased user engagement with no monetary commitment. It's a great icebreaker for future power users.”
