At Pocket Gamer Connects San Francisco 2015, James Gilmour spoke to Fabzat's CEO Florent Pitoun.
Fabzat is a French startup that offers an SDK developers can integrate into their game, which then enables players to customise and print out physical 3D objects; something Fabzat calls "phygital" - a portmanteau of "Phy"-sical and di-"gital".
Pointing to the success of games such as Activision's Skylanders and Disney's Infinity, Pitoun reckons the market could be worth $10 billion a year in 2018.
What's different about Fabzat, compared to those, is that its bespoke 3D printing service means that you don't have to create lot of figures upfront and handle all the traditional retail channel relationships - a costly business.
"The first items you sell with Fabzat will be profitable," says Pitoun.
Indeed, Fabzat has already handled and shipped 15,000 objects worldwide.
You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.