News

HyprMX's Dan Laughlin on bringing big brand advertising to mobile games

HyprMX's Dan Laughlin on bringing big brand advertising to mobile games

At Pocket Gamer Connects San Francisco, Rob Hearn spoke to HyprMX's Dan Laughlin.

HyprMX is a mobile advertising network; one that, significantly, is focused on getting the biggest consumer brands into mobile games and apps.

In this way, developers who work with HyprMX can get access to the advertising dollars of the likes of Microsoft, McDonalds, Audi etc.

It's also just launched a new product.

Called HyperMediate, which simplifies the mediation process of choosing between different ad networks while generating the most revenue.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies