Zeotap has just closed a Series A funding round of $6.4 million led by Capnamic Ventures.

Iris Capital and other angel investors also threw cash into the pot, which will be spent on growing Zeotap’s global technology centre in Bangalore India and furthering the monetization specialist’s international expansion.

Tapping funds

Launched in 2014, Zeotap’s platform enables additional revenue streams for mobile network operators (MNOs) and aims to make mobile advertising more useful for consumers.

In more detail that means Zeotap’s technology claims to help MNOs monetise their first-party data through extracting, anonymizing and scoring that system data.

"We’re excited to invest in zeotap and support their expansion. They’re well-poised to become the preeminent data platform in the mobile advertising ecosystem,” said Christian Siegele, founder and managing partner of Capnamic Ventures.