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Following its sponsorship deal with community-based club Biggleswade United, Top Eleven developer Nordeus has made a more high profile signing.
It's hooked up with Chelsea midfielder Nemanja Matic, and fellow Serbian, to design a new animated live match feature.
This is designed to improve the flow of the game's animated sequences; something that Matic's positional expertise has been helpful to hone.
"The player movement during the live match feature mirrors how the professionals play and is very realistic. It was a pleasure and a unique experience to help improve Top Eleven, one of the biggest sports games in the world." said Matic.
Keeping it in the team
Of course, Nordeus already has strong links to Chelsea with manager Jose Mourinho the face of the game.
"Having the additional expertise of Jose Mourinho and Nemanja Matic on board provided great assistance to us in designing the new features, which are the culmination of months of development to create original pieces of play for our managers to enjoy," commented Nordeus CEO Branko Milutinović.