Ambitious Israeli app distribution outfit IronSource has made a strong move into gaming UA, announcing a merger with Supersonic.
It was also founded in Israel but is now headquartered in San Francisco.
It's thought that at some point in the future IronSource will IPO so the deal strengthens its presence in the fast-growing mobile gaming monetisation space as its background is PC installs.
IronSource is the senior partner in the deal and its CEO Tomer Bar Zeev will be CEO of the combined outfit.
Together the companies reckons they will reach 1 billion people on a monthly basis, drive over 6.5 million installs a day, and have sales of more than $450 million.
"There are many inconsistencies in the mobile industry that we are poised to solve with this merger - issues such as cross screen tracking, mobile targeting and reporting," said Bar Zeev.
"We believe that combining Supersonic's strengths with ironSource's data, scale, and technology will position us to be the market leader."