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IronSource and Supersonic merge to generate a company with $450 million annual sales

Israeli hook-up

Date Type Companies involved Size
September 10th, 2015 merger IronSource
Supersonic Studios
Not disclosed
IronSource and Supersonic merge to generate a company with $450 million annual sales

Ambitious Israeli app distribution outfit IronSource has made a strong move into gaming UA, announcing a merger with Supersonic.

It was also founded in Israel but is now headquartered in San Francisco.

It's thought that at some point in the future IronSource will IPO so the deal strengthens its presence in the fast-growing mobile gaming monetisation space as its background is PC installs.

IronSource is the senior partner in the deal and its CEO Tomer Bar Zeev will be CEO of the combined outfit.

Better together

Together the companies reckons they will reach 1 billion people on a monthly basis, drive over 6.5 million installs a day, and have sales of more than $450 million.

"There are many inconsistencies in the mobile industry that we are poised to solve with this merger - issues such as cross screen tracking, mobile targeting and reporting," said Bar Zeev.

"We believe that combining Supersonic's strengths with ironSource's data, scale, and technology will position us to be the market leader."


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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