The result will see MeYou's 700,000 registered users in the US and Europe gain access to the 800 plus 'free' mobile games from publishers such as Vivendi, Hands-On Mobile and Digital Chocolate that are offered through Greystripe.
The proposed win-win is that while Greystripe and MoConDi will increase their traffic (and ad revenues), MeYou's audience will have plenty of new content to play and/or recommend to their friends. MeYou works as a off-portal mobile content catalogue with extra friend recommendation bells-and-whistles which enable you to earn credits you can then use to buy more games, ringtones, videos etc. (When three of your friends buy one of your recommendations, you get a freebie.)
"Mobile social networks are an ideal place for users to discover and share ad-supported mobile games and we are thrilled to provide MoConDi's users with our catalog," said Alvaro Bravo, Greystripe's veep of business development.
"We are thrilled to enter into a partnership with Greystripe. They are pioneering ad-supported mobile games and provide the best quality and quantity of entertainment for our audience," echoed JT Klepp, MoConDi's CEO.And if nothing else, it certainly underlines the efforts being made to break out the purchase of mobile games from the monopoly of the operators' on-deck portals - surely something that can only be good for the long-term development of the mobile games industry, even if some people remain a bit sniffy about giving mobile games away for free.
