At Pocket Gamer Connects Helsinki 2015, Peter Willington spoke to Sandra Grodensky, business manager at mobile monetisation company StartApp.

Grodensky said the it seeing big growth with high value users in what are considered emerging markets, such as Brazil, Russia and Saudi Arabia.

She also predicted the rise of personalisation when it comes to mobile advertising.

You can see all our videos from Pocket Gamer Connects Helsinki 2015 on our YouTube channel.