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Backflip and Etermax among devs signed up for Amazon's Merch branded t-shirt program

Backflip and Etermax among devs signed up for Amazon's Merch branded t-shirt program

Amazon is currently making headlines with its Underground free gaming initiative, but that doesn't mean it's ignoring its more conventional business.

One such line is its new Merch program.

It's a self-service system for branded t-shirts, with Amazon using mobile game developers such as DragonVale developer Backflip and Trivia Crack studio Etermax as spokesmen for the service.

Hipster Whale's Crossy Road and Spry Fox's Alphabear are other high profile mobile games using Merch. 

Easypeasy

Simply put, developers can sign up, and design their t-shirts, with production, retailing and shipping all handled by Amazon.

For every t-shirt sold, developers gain a royalty, which increases with sales volume.

They can also promote shirts in-game across iOS, Android and Fire OS via Amazon Mobile Ads.

"We can poll our Facebook fans for t-shirt ideas on a Monday and be selling it on Wednesday. This is a ridiculously fast turn-around and lets us give our players exactly what they want," said Bryan Mashinter, Director of Backflip Studios.

You can find out more details here.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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Mike Fowler
Check out the terms of use !!!!

RE: merch.amazon.com/resource/201859910

"Materials You Post or Provide; Communications Monitoring

The Services Agreement sets forth our rights related to any product information you post or submit through the Portal. For other information and materials you post or otherwise provide to Amazon related to the Portal (a “Submission”), you grant Amazon and its affiliates a non-exclusive, royalty-free, perpetual, irrevocable license to (1) use, copy, distribute, transmit, make available, publicly display, publicly perform, reproduce, edit, adapt, modify, translate, reformat and create derivative works of your Submission, each in connection with the Portal and the Program, and (2) sublicense these rights, to the maximum extent permitted by applicable law. Amazon will not pay you for your Submission and may remove your Submission at any time. For each Submission you provide, you represent that you have all rights necessary for you to grant us the rights provided in this section."