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Video: What Disney's global presence means for its mobile games

Video: What Disney's global presence means for its mobile games

As part of Pocket Gamer Connects San Francisco 2015, Chris Heatherly, SVP & GM at Disney Mobile Games, talked to Chris James about Disney's global presence.

Heatherly talked about the company's ability to create a "360 presence" around their products, pointing to Kabam's Contest of Champions, which is now being developed into a comic book series.

Not just a commercial enterprise

But they only create that presence with their franchises when "we're making the brand better", to avoid it becoming simply a "commercial enterprise."

Heatherly also spoke about Disney working with other developers, saying they look for those "who have experience in free-to-play", not only in terms of design but also maintaining the game after launch.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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