As part of Pocket Gamer Connects San Francisco 2015, Chris Heatherly, SVP & GM at Disney Mobile Games, talked to Chris James about Disney's global presence.
Heatherly talked about the company's ability to create a "360 presence" around their products, pointing to Kabam's Contest of Champions, which is now being developed into a comic book series.
Not just a commercial enterprise
But they only create that presence with their franchises when "we're making the brand better", to avoid it becoming simply a "commercial enterprise."
Heatherly also spoke about Disney working with other developers, saying they look for those "who have experience in free-to-play", not only in terms of design but also maintaining the game after launch.
You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.