News

Video: What Disney's global presence means for its mobile games

Video: What Disney's global presence means for its mobile games

As part of Pocket Gamer Connects San Francisco 2015, Chris Heatherly, SVP & GM at Disney Mobile Games, talked to Chris James about Disney's global presence.

Heatherly talked about the company's ability to create a "360 presence" around their products, pointing to Kabam's Contest of Champions, which is now being developed into a comic book series.

Not just a commercial enterprise

But they only create that presence with their franchises when "we're making the brand better", to avoid it becoming simply a "commercial enterprise."

Heatherly also spoke about Disney working with other developers, saying they look for those "who have experience in free-to-play", not only in terms of design but also maintaining the game after launch.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies