Video: The power of brands for mobile games

A panel of experts dish out advice

Video: The power of brands for mobile games

As part of Pocket Gamer Connects San Francisco 2015, George Osborn led a panel of branding experts in a discussion about licensing in mobile games.

He was joined by Macy Mills, Director of Strategic Partnerships at Hitcents; Danielle Nicholson, Senior Franchise Manager – Licensing at Enedemol Shine North America; Chris Akhavan, President of Publishing at Glu Mobile; Michael Blank, Business Development Executive at Creative Artists Agency; and Devin Radford, VP of Mobile at Fox Digital Entertainment.

Be realistic and enthusiastic

Akhavan warned that a license can take anywhere between six months and a year to actually be granted to a developer, so when organising the licensing, "be realistic about that timeframe."

Blank offered advice on approaching a brand to work with them, saying that the most important part of a pitch is "showing that you are as excited about doing this project with the talent as they are about doing it with you."

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.