Mobile UA and monetisation platform Bee7 has announced a partnership with development platform Cocos2d-x.
The partnership means that Bee7 will be included as part of Cocos2d-x's SDKBOX developer toolkit, allowing developers using the engine to integrate Bee7's rewards system at an early stage in development, and with relative ease.
The partnership coincides with Bee7's announcement that it is expanding its services to iOS, having up until now been an Android-only service since it was launched in late 2014.
John Rankin, Bee7's MD said “With acquisition costs rising, developers need to stay focused on ways to keep and engage valuable players."
"With Bee7 in the Cocos2d-x SDKBOX, developers can do exactly this by easily integrating our in-game reward system alongside other tools, as they create and test their game.”
Kai Zhao, GM of Chukong USA, which runs Cocos2d-x added:
“Our SDKBOX toolkit is designed to make it simple and painless for the 490,000 developers worldwide who rely on Cocos2d-x to be armed with solutions that help make games thrive.
"With Bee7 in our suite of tools, we’re offering our developers a chance to solve the commonly faced headache of high user drop-off rates.”
If you're looking to start using Bee7's rewards system for the first time, you might want to read up on John Rankin's four pillars of user retention.