Unified mobile analytics platform Singular has announced it can now aggregate data from over 250 global ad networks, including Facebook, Twitter and Google.
Claiming 2 billion installs and $1 billion of ad spend through its platform during 2015 to-date, clients include the likes of Kabam, Glu, Playtika, SGN, Com2uS and GSN.
Singular says this success comes from its ability to integrate ad spend, app revenue and ROI into a single, granular solution.
It can even breakdown ad network ROI to the level of an individual city.
“ROI is the new gold standard by which smart advertisers measure themselves on mobile”, said CEO Gadi Elishayov.
“Given the vast number of ad networks and publishers out there today, marketers have an increasing need to test out new ad channels beyond the large platforms in order to identify untapped high ROI users that these other ad networks or direct publishers might be able to tap into.
"Combining data from all of these networks and identifying the ones that perform best is only going to get more complex over time."
You can find out more about its products here.