Video: Amazon's Mike Hines on the new mobile gaming reality

The industry is maturing, and we need to mature with it

Video: Amazon's Mike Hines on the new mobile gaming reality

At Pocket Gamer Connects San Francisco 2015, Mike Hines, Developer Evangelist at Amazon, took to the stage to give a talk on the new reality of mobile gaming.

Hines pointed out that "the amount of money that mobile generates will exceed the amount of money that console generates" in 2030, making mobile gaming a very desirable space to be in.

Growing and maturing

However, as the industry matures and new avenues of monetisation start to appear, like the rise of eSports, Hines warned that "we need to start thinking of terms of our fanbase."

He went on to give advice on how to build a fanbase, starting as early as the development stages where early fans will drive hype surrounding the game, saying that "it pays to engage your influencers early."

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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